Social Investment
Fight Against Poverty
SASA has a proud history of corporate social investment in the fight against poverty and under-development within rural sugarcane growing communities. SASA promotes a culture of self-reliance through our social investment and development programmes. We are active in local and district municipalities in KwaZulu-Natal and Mpumalanga. Our support to communities ranges from sugar donations and enterprise development to providing financial support to welfare and health organisations.
Sugar Donation and Enterprise Development Programmes
The promotion of human dignity and improved quality of life of the vulnerable groups within sugarcane growing communities. There are people who find themselves in persistently poor circumstances, without sustainable support systems at family level to overcome problems such as homelessness, household food insecurity, mental illness, substance abuse, physical disabilities, emotional instability and unemployment. Sugar is donated on a monthly basis to organisations implementing food security programmes for children, families and communities in chronically poor circumstances. Our involvement in this programme is motivated by the desire to help government address national priorities such as the alleviation of poverty and hunger and to contribute to its efforts to build a strong and healthy society.
The establishment of community-based enterprises that will accelerate people’s access to opportunities and participation in the mainstream economy. The rural enterprise programme empowers communities to become economically independent in a sustainable manner. It promotes the development and empowerment of previously marginalised groups. The programme requires committing resources towards training, mentorship and support activities. We have focused on providing seed funding in partnership with other stakeholders that will increase people’s chances of gaining employment and/or self-employment.
